Dissertation Proposal

نویسنده

  • Stylianos Despotakis
چکیده

In this dissertation we model and provide insights to some of the key challenges the world of online marketing currently faces. In the first chapter, we examine the role of information asymmetry introduced by the presence of experts in online marketplaces and how it affects the strategic decisions of different parties in these markets. In the second chapter, we study the attribution problem in online advertising and provide implications of different types of attribution models. In the third chapter, we explore the future of online advertising in light of the recent increase in popularity of ad-blocking software.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Dissertation proposal: Overview for nonlinguists

This document describes my dissertation proposal, “Aspect, plurality and quantification”, for a nonlinguist audience for the purposes of Penn’s SAS Dissertation Completion Fellowship. The dissertation proposal is available online on my website, http://www.ling.upenn.edu/~champoll/, as well as a handout with a description targeted at a linguist audience. The supervisor of this dissertation is Dr...

متن کامل

The Qualitative Doctoral Dissertation Proposal

This article discusses the primary qualities of a doctoral dissertation proposal and how those qualities relate to the qualities of a dissertation and to the nature of a research university. Typical parts of a proposal are discussed—problem, significance, literature review, theoretical perspective, questions, methods, and ethics—and reasons are given for the role that each part plays in the dev...

متن کامل

A Data Resource for Cloud Cover Simulations -MSc Dissertation Proposal-

This Document outlines my MSc Dissertation Project Proposal, the purpose of which is to build a climate data resource that will assist scientists John Latham and Stephen Salter in their work to decrease the temperature increase caused by global warming. The data resource, once constructed will be used to answer a number of questions related to their work such as where are the most optimal locat...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2016