Dissertation Proposal
نویسنده
چکیده
In this dissertation we model and provide insights to some of the key challenges the world of online marketing currently faces. In the first chapter, we examine the role of information asymmetry introduced by the presence of experts in online marketplaces and how it affects the strategic decisions of different parties in these markets. In the second chapter, we study the attribution problem in online advertising and provide implications of different types of attribution models. In the third chapter, we explore the future of online advertising in light of the recent increase in popularity of ad-blocking software.
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